A new neighborhood shop focused on charcuterie and cheese boards is opening in Mueller next week. Casero, founded in 2019 by Jackie Letelier, will debut its first storefront at 2100 Robert Browning St. on Wednesday, June 2, adding a specialty-food option tailored to the area’s walkable, community-focused lifestyle, according to sanitized reporting from the shop’s announcement and details on Casero.
What Casero will offer
Casero’s menu centers on charcuterie, cheese and crudité boards alongside pâtés, pickles and mustards. The boards come in three sizes and are designed to feed roughly four to 16 people, with a mix of pre-designed sets and custom options available, according to sanitized reporting from the opening announcement. The company incorporates local ingredients — including jams from South Lamar’s Confituras and honey from Two Hives — to build out the spreads, a sourcing approach also reflected on Casero.
For ordering, the storefront will operate Wednesday through Saturday from 10 a.m. to 2 p.m. for curbside pickup and delivery. Orders must be placed by 5 p.m. the day prior, according to sanitized reporting from the shop’s announcement. Initially, cheese boards will remain available by advance order only, with plans to broaden services once the retail space is up and running, according to sanitized reporting from the opening announcement.
Letelier launched Casero as a way to recreate the family-style spreads from her family’s farm in Chile — “casero” translates to “home” in Spanish — and the company has built its Austin footprint through collaborations and pop-up availability. Before the storefront, Casero operated out of Confituras and made boards available at venues around the city, including the Texas AVA tasting room shared by Texas winemakers C.L. Butaud and Wine for the People, according to sanitized reporting from the shop’s announcement.
Why Mueller matters
Mueller’s customer base skews toward residents with higher educational attainment and household income, factors that often correlate with demand for specialty, locally sourced foods. Nearly 60% of residents 25 and older hold a bachelor’s degree and about 23% have advanced degrees. The median household income is reported at about $118,000, with a majority of households earning $75,000 or more, according to Rastegar Capital. The neighborhood’s proximity to major employers such as Tesla, Apple, Oracle and Google also brings a steady flow of professionals to the area, according to Rastegar Capital.
The district’s design emphasizes walkability, green space and a connected network of trails, which supports short trips for pickup orders and neighborhood gatherings where shareable food can be an easy fit, according to Amidavisaustin. That context, combined with Mueller’s growing concentration of eateries and retail, makes the neighborhood a natural testing ground for a board-focused shop with delivery and curbside service.
A broader charcuterie moment in Austin
The opening also arrives as charcuterie boards enjoy a high-profile moment across Austin. Last year, Central Market marked its 30th anniversary by assembling a 20-foot-by-14-foot charcuterie board that set a world record for size — a splashy indicator of local enthusiasm for the category, as reported by Axios. For a business like Casero, which leans on local producers and a mix of pre-set and custom boards, those trends suggest a receptive market for catered spreads, office snacks and small celebrations in a dense, family-oriented neighborhood.
What comes next
Casero’s team plans to expand offerings beyond advance orders as the storefront finds its rhythm, according to sanitized reporting from the opening announcement. Observations synthesized from the opening details and neighborhood context suggest the model could evolve to include limited same-day grab-and-go options, corporate-friendly packages for nearby employers and joint tastings with wine partners — a path that aligns with Casero’s prior presence in the Texas AVA tasting room and the area’s demographics, according to the sanitized opening information and neighborhood data from Rastegar Capital and Amidavisaustin.
For Mueller residents, the June 2 opening means a new, locally rooted option for hosting and everyday grazing: boards built around Texas producers and assembled a few blocks from home. With curbside and delivery timed to midday pickup windows and an advance-order system designed for predictability, the shop is entering the neighborhood with a focused model and room to grow, according to sanitized reporting from the opening announcement and details on Casero.
Read the press release on austin.eater.com.
