Flix Brewhouse, a Round Rock-based cinema-brewery chain, has acquired and will rebrand four former Alamo Drafthouse Cinema locations in Texas, ending Alamo’s presence in Houston, El Paso and Lubbock.
The four theaters—two in El Paso plus sites in Katy and Lubbock—were previously operated by Alamo Drafthouse franchise partner Triple Tap Ventures, but will now be owned and run by Flix Brewhouse, according to reporting by Variety and local announcements about the transition. Flix said the locations will close briefly for a rebranding and renovation period before reopening under the Flix name on Sunday, Feb. 23, 2026, with ticket presales beginning Thursday, Feb. 13.
The affected venues include the former Alamo Drafthouse Montecillo in West El Paso, Alamo Drafthouse East El Paso, Alamo Drafthouse LaCenterra in Katy, and Alamo Drafthouse Lubbock. In statements issued to customers during the closures, Alamo said its franchise partner in Texas “will no longer operate these theaters under the Alamo Drafthouse brand,” adding that it was “grateful to the teammates and guests” in the markets and “hope to return to these communities in the future.” The Feb. 23 reopening date is being marketed around the release window for Scream 7, which Flix and other outlets referenced as a key near-term draw.
For moviegoers, the change means the theaters will keep a dine-in format, but with Flix’s branding and operations. Flix has positioned itself as a first-run, full-service theater known for pairing new releases with food service and an on-site brewing identity; in prior coverage of the Austin-area dinner-and-a-movie scene, the outlet described Flix as combining first-run exhibition with a working microbrewery and a pizza-forward menu. Flix has also said the acquisition will expand its footprint to 15 locations across six states, with El Paso becoming the only city in the chain’s lineup with three locations.
“This acquisition is a natural extension of who we are and what we believe in.” said Chance Robertson, CEO of Flix Brewhouse. “Cinema success today means creating better experiences.” said Chance Robertson, CEO of Flix Brewhouse. “We’re grateful to the Triple Tap team for their work in cultivating these moviegoing communities, and we’re honored to carry that legacy forward.” said Chance Robertson, CEO of Flix Brewhouse.
Alamo Drafthouse was founded in Austin in 1997 and grew into a major name in dine-in exhibition through its programming focus and in-theater service model, later expanding to Houston in 2003, Lubbock in 2014 and El Paso in 2016. As previously reported in [/dobie Dreams Revisited What It Would Take To Bring Austins Most Beloved Arthouse Back](dobie Dreams Revisited What It Would Take To Bring Austins Most Beloved Arthouse Back), Austin’s broader theater market has evolved toward experience-driven models that compete on hospitality and curated programming rather than screens alone.
Flix said the four locations will reopen Feb. 23 after the short closure, with presales beginning Feb. 13, and the company is expected to announce showtimes and on-site offerings as the relaunch date approaches. Alamo Drafthouse locations elsewhere in Texas—including in Austin, Dallas and San Antonio—are expected to remain open under the Alamo brand.
