About
WhichCraft was founded in 2014 by Jody Reyes, a native of the Pacific Northwest who grew up going to breweries during the craft beer boom of the early 2000’s. Jody and his wife Melissa moved to Austin in 2013 right as the Craft Brewers’ Guild was working with the state legislature to pass a suite of laws making it easier for new breweries to start up in Texas and to sell their beers directly to consumers via taprooms.These legislative changes ignited a craft beer explosion in Texas, with new breweries opening up by the dozens over the next few years.In Austin, no one had yet opened up a dedicated craft beer bottle shop that attempted to curate the quickly expanding packaged beer and cider options for customers. Jody’s background in customer service and retail operations was a perfect combination to test this model.